INDUSTRY SPREADSHEETS

WORLD REPORT

INDUSTRY SPREADSHEETS

Base Reference: BASE COUNTRY
TIC	INDUSTRY NORMS
JPL	INDUSTRY NORMS – Product Launch
J0M	INDUSTRY NORMS – Median Forecast
J0B	INDUSTRY NORMS – Best Forecast
J0W	INDUSTRY NORMS – Worst Forecast

COUNTRY	Industry Norms
Afghanistan	Industry Norms
Albania	Industry Norms
Algeria	Industry Norms
American Samoa	Industry Norms
Andorra	Industry Norms
Angola	Industry Norms
Antigua & Barbuda	Industry Norms
Argentina	Industry Norms
Armenia	Industry Norms
Aruba	Industry Norms
Australia	Industry Norms
Austria	Industry Norms
Azerbaijan	Industry Norms
Bahamas	Industry Norms
Bahrain	Industry Norms
Bangladesh	Industry Norms
Barbados	Industry Norms
Belarus	Industry Norms
Belgium	Industry Norms
Belize	Industry Norms
Benin	Industry Norms
Bermuda	Industry Norms
Bhutan	Industry Norms
Bolivia	Industry Norms
Bosnia & Herzegovina	Industry Norms
Botswana	Industry Norms
Brazil	Industry Norms
Brunei	Industry Norms
Bulgaria	Industry Norms
Burkina Faso	Industry Norms
Burma	Industry Norms
Burundi	Industry Norms
Cambodia	Industry Norms
Cameroon	Industry Norms
Canada	Industry Norms
Cape Verde	Industry Norms
Cayman Islands	Industry Norms
Central African Rep.	Industry Norms
Chad	Industry Norms
Chile	Industry Norms
China	Industry Norms
Colombia	Industry Norms
Comoros	Industry Norms
Costa Rica	Industry Norms
Cote d'Ivoire	Industry Norms
Croatia	Industry Norms
Cuba	Industry Norms
Cyprus	Industry Norms
Czech Republic	Industry Norms
Dem. Rep. of the Congo	Industry Norms
Denmark	Industry Norms
Djibouti	Industry Norms
Dominica	Industry Norms
Dominican Republic	Industry Norms
Ecuador	Industry Norms
Egypt	Industry Norms
El Salvador	Industry Norms
Equatorial Guinea	Industry Norms
Eritrea	Industry Norms
Estonia	Industry Norms
Ethiopia	Industry Norms
Faeroe Islands	Industry Norms
Fiji	Industry Norms
Finland	Industry Norms
France	Industry Norms
French Guiana	Industry Norms
French Polynesia	Industry Norms
Gabon	Industry Norms
Gambia	Industry Norms
Georgia	Industry Norms
Germany	Industry Norms
Ghana	Industry Norms
Greece	Industry Norms
Greenland	Industry Norms
Grenada	Industry Norms
Guadeloupe	Industry Norms
Guam	Industry Norms
Guatemala	Industry Norms
Guernsey	Industry Norms
Guinea	Industry Norms
Guinea-Bissau	Industry Norms
Guyana	Industry Norms
Haiti	Industry Norms
Honduras	Industry Norms
Hong Kong	Industry Norms
Hungary	Industry Norms
Iceland	Industry Norms
India	Industry Norms
Indonesia	Industry Norms
Iran	Industry Norms
Iraq	Industry Norms
Ireland	Industry Norms
Israel	Industry Norms
Italy	Industry Norms
Jamaica	Industry Norms
Japan	Industry Norms
Jersey	Industry Norms
Jordan	Industry Norms
Kazakhstan	Industry Norms
Kenya	Industry Norms
Kiribati	Industry Norms
Kuwait	Industry Norms
Kyrgyzstan	Industry Norms
Laos	Industry Norms
Latvia	Industry Norms
Lebanon	Industry Norms
Lesotho	Industry Norms
Liberia	Industry Norms
Libya	Industry Norms
Liechtenstein	Industry Norms
Lithuania	Industry Norms
Luxembourg	Industry Norms
Macau	Industry Norms
Macedonia	Industry Norms
Madagascar	Industry Norms
Malawi	Industry Norms
Malaysia	Industry Norms
Maldives	Industry Norms
Mali	Industry Norms
Malta	Industry Norms
Martinique	Industry Norms
Mauritania	Industry Norms
Mauritius	Industry Norms
Mayotte	Industry Norms
Mexico	Industry Norms
Micronesia	Industry Norms
Moldova	Industry Norms
Monaco	Industry Norms
Mongolia	Industry Norms
Morocco	Industry Norms
Mozambique	Industry Norms
Namibia	Industry Norms
Nepal	Industry Norms
Netherlands	Industry Norms
Netherlands Antilles	Industry Norms
New Caledonia	Industry Norms
New Zealand	Industry Norms
Nicaragua	Industry Norms
Niger	Industry Norms
Nigeria	Industry Norms
North Korea	Industry Norms
Norway	Industry Norms
Oman	Industry Norms
Pakistan	Industry Norms
Panama	Industry Norms
Papua New Guinea	Industry Norms
Paraguay	Industry Norms
Peru	Industry Norms
Philippines	Industry Norms
Poland	Industry Norms
Portugal	Industry Norms
Puerto Rico	Industry Norms
Qatar	Industry Norms
Republic of the Congo	Industry Norms
Reunion	Industry Norms
Romania	Industry Norms
Russia	Industry Norms
Rwanda	Industry Norms
Saint Kitts and Nevis	Industry Norms
Saint Lucia	Industry Norms
St Vincent & Grenadines	Industry Norms
Samoa	Industry Norms
Sao Tome and Principe	Industry Norms
Saudi Arabia	Industry Norms
Senegal	Industry Norms
Serbia and Montenegro	Industry Norms
Seychelles	Industry Norms
Sierra Leone	Industry Norms
Singapore	Industry Norms
Slovakia	Industry Norms
Slovenia	Industry Norms
Solomon Islands	Industry Norms
Somalia	Industry Norms
South Africa	Industry Norms
South Korea	Industry Norms
Spain	Industry Norms
Sri Lanka	Industry Norms
Sudan	Industry Norms
Suriname	Industry Norms
Swaziland	Industry Norms
Sweden	Industry Norms
Switzerland	Industry Norms
Syria	Industry Norms
Taiwan	Industry Norms
Tajikistan	Industry Norms
Tanzania	Industry Norms
Thailand	Industry Norms
Togo	Industry Norms
Tonga	Industry Norms
Trinidad and Tobago	Industry Norms
Tunisia	Industry Norms
Turkey	Industry Norms
Turkmenistan	Industry Norms
Uganda	Industry Norms
Ukraine	Industry Norms
United Arab Emirates	Industry Norms
United Kingdom	Industry Norms
United States	Industry Norms
Uruguay	Industry Norms
Uzbekistan	Industry Norms
Vanuatu	Industry Norms
Venezuela	Industry Norms
Vietnam	Industry Norms
Virgin Islands	Industry Norms
Western Sahara	Industry Norms
Yemen	Industry Norms
Zambia	Industry Norms
Zimbabwe	Industry Norms

BASE REFERENCE FORECAST INDUSTRY SCENARIOS BASE COUNTRY This database provides the following Industry Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of the industry norms in the base Country. Clearly this data can also be applied to companies within the industry and to their own operational norms and those of their competitors. Please read the notes in the Industry Definitions page.
J01	MARKETING EXPENDITURE : Industry Norms
J02	NEW PRODUCT DEVELOPMENT : Industry Norms
J03	MARKET SEGMENTATION : Industry Norms
J04	NEW PLANT + EQUIPMENT INVESTMENT : Industry Norms
J05	NEW TECHNOLOGY INVESTMENT : Industry Norms
J06	DISTRIBUTION CHANNEL IMPROVEMENT : Industry Norms
J07	COST STRUCTURE IMPROVEMENT : Industry Norms
J08	SHORT-TERM PRICE CUTTING EFFECT : Industry Norms
J09	SHORT-TERM PRICE INCREASE EFFECT : Industry Norms
J10	QUALITY IMPROVEMENT : Industry Norms
J11	EXPORT SALES IMPROVEMENT : Industry Norms
J12	PERSONNEL + STAFF IMPROVEMENT : Industry Norms
J13	MARKETING EXPENDITURE INCREASE : + 2% : Industry Norms
J14	MARKETING EXPENDITURE INCREASE : + 4% : Industry Norms
J15	MARKETING EXPENDITURE INCREASE : + 6% : Industry Norms
J16	MARKETING EXPENDITURE INCREASE : + 8% : Industry Norms
J17	MARKETING EXPENDITURE INCREASE : +10% : Industry Norms
J18	MARKETING EXPENDITURE INCREASE : +12% : Industry Norms
J19	MARKETING EXPENDITURE DECREASE : - 2% : Industry Norms
J20	MARKETING EXPENDITURE DECREASE : - 4% : Industry Norms
J21	MARKETING EXPENDITURE DECREASE : - 6% : Industry Norms
J22	MARKETING EXPENDITURE DECREASE : - 8% : Industry Norms
J23	MARKETING EXPENDITURE DECREASE : -10% : Industry Norms
J24	MARKETING EXPENDITURE DECREASE : -12% : Industry Norms
J25	FIXED MARKETING COST OBJECTIVES : Industry Norms
J26	VARIABLE MARKETING COST OBJECTIVES : Industry Norms
J27	GENERAL MARKETING PROCESS COST OBJECTIVES : Industry Norms
J28	DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES : Industry Norms
J29	ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES : Industry Norms
J30	SELLING COST OBJECTIVES : Industry Norms
J31	ADVERTISING COST OBJECTIVES : Industry Norms
J32	PROMOTIONAL & PRICING COST OBJECTIVES : Industry Norms
J33	RESEARCH & PRODUCT COST OBJECTIVES : Industry Norms
J34	MARKET SHARE BUILDING OBJECTIVES : Industry Norms
J35	MARKET SHARE HOLDING OBJECTIVES : Industry Norms
J36	MARKET SHARE HARVESTING OBJECTIVES : Industry Norms
J37	SALES COST IMPROVEMENT : Industry Norms
J38	LONG-TERM PRODUCT PRICE CUTTING : Industry Norms
J39	LONG-TERM PRODUCT PRICE INCREASE : Industry Norms
J40	PROMOTIONAL EXPENDITURE : Industry Norms
J41	TARGET MARKETS DEVELOPMENT : Industry Norms
J42	ORDER TAKING IMPROVEMENTS : Industry Norms
J43	PRODUCT POSITIONING : Industry Norms
J44	PRODUCT BRANDING + MULTI-BRANDING INVESTMENT : Industry Norms
J45	CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT : Industry Norms
J46	SYSTEMS INVESTMENT : Industry Norms
J47	OVERSEAS DEVELOPMENT : Industry Norms
J48	SALES PERSONNEL + STAFF IMPROVEMENT : Industry Norms
J49	MATERIALS & ENERGY COST SCENARIOS : Industry Norms
J50	PAYROLL & STAFF COST SCENARIOS : Industry Norms
J51	ADMINISTRATION COST SCENARIOS : Industry Norms
J52	CAPITAL COST SCENARIOS : Industry Norms
J53	PLANT & EQUIPMENT COST SCENARIOS : Industry Norms
J54	SALES & MARKETING COST SCENARIOS : Industry Norms
J55	NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS : Industry Norms
J56	DEPRECIATION & CAPITALIZATION SCENARIOS : Industry Norms
J57	SHORT TERM BORROWING SCENARIOS : Industry Norms
J58	LONG TERM FINANCIAL SCENARIOS : Industry Norms
J59	FINANCIAL & DEBT SERVICING COST SCENARIOS : Industry Norms
J60	TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS : Industry Norms
J61	PROFIT IMPACT FROM MATERIALS COST REDUCTION : Industry Norms
J62	PROFIT IMPACT FROM PAYROLL COST REDUCTION : Industry Norms
J63	PROFIT IMPACT FROM PROCESS COST REDUCTION : Industry Norms
J64	PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION : Industry Norms
J65	PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION : Industry Norms
J66	CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT : Industry Norms
J67	CAPITAL INVESTMENTS OPTIONS: PREMISES : Industry Norms
J68	CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING : Industry Norms
J69	CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS : Industry Norms
J70	PRODUCT COST IMPROVEMENTS : Industry Norms
J71	PRODUCT QUALITY IMPROVEMENT : Industry Norms
J72	CUSTOMER HANDLING IMPROVEMENTS : Industry Norms
J73	NEW EQUITY SCENARIOS : Industry Norms
J74	BANK BORROWING: BASE SCENARIOS : Industry Norms
J75	BANK BORROWING: 3% INFLATION SCENARIOS : Industry Norms
J76	BANK BORROWING: 6% INFLATION SCENARIOS : Industry Norms
J77	BANK BORROWING: 9% INFLATION SCENARIOS : Industry Norms
J78	BOND / DEBENTURES SCENARIOS : Industry Norms
J79	ASSET SALES: 5% OF ASSETS SCENARIOS : Industry Norms
J80	ASSET SALES: 10% OF ASSETS SCENARIOS : Industry Norms
J81	ASSET SALES: 25% OF ASSETS SCENARIOS : Industry Norms
J82	SELF GENERATED FUNDS: WORST SCENARIOS : Industry Norms
J83	SELF GENERATED FUNDS: BEST SCENARIOS : Industry Norms
J84	TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS : Industry Norms
J85	NEW CAPITAL SCENARIOS : Industry Norms
J86	SHORT-TERM LOAN: BASE SCENARIOS : Industry Norms
J87	SHORT-TERM LOAN: 3% INFLATION SCENARIOS : Industry Norms
J88	SHORT-TERM LOAN: 6% INFLATION SCENARIOS : Industry Norms
J89	SHORT-TERM LOAN: 9% INFLATION SCENARIOS : Industry Norms
J90	LONG-TERM LOAN SCENARIOS : Industry Norms
J91	ASSET SALES: 5% OF ASSETS SCENARIOS : Industry Norms
J92	ASSET SALES: 10% OF ASSETS SCENARIOS : Industry Norms
J93	ASSET SALES: 25% OF ASSETS SCENARIOS : Industry Norms
J94	PROFIT IMPROVEMENTS: WORST SCENARIOS : Industry Norms
J95	PROFIT IMPROVEMENTS: BEST SCENARIOS : Industry Norms
J96	CREDIT EXTENSION & COST REDUCTION SCENARIOS : Industry Norms

CURRENCY DATA: The currency figures given in this report are in U.S. Dollars. If the Windows Regional Settings on your computer is set to a non-U.S. setting then the currency symbol ($) may appear in the local currency (€, £, ¥, etc.). Either reset your Regional settings, or alternatively read all currency figures in this report as being U.S. Dollars (US$).

WORLD REPORT

INDUSTRY SPREADSHEETS

BASE REFERENCE FORECAST INDUSTRY SCENARIOS

BASE COUNTRY