SURVEY DEFINITIONS
SURVEY DEFINITIONS + NOTES
These surveys cover the Markets, Trade Cell, Towns, Products, Competitors, Operations and Product Flows in the in terms of the various levels of commercial activity. There are 24 Surveys included in the basic database; however some of the databases will provide more detailed information and further levels of data.
SPREADSHEET FILES |
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PRODUCT |
OPERATIONS |
PRODUCT FLOW |
CITY or TOWN |
TRADE CELL |
COMPETITION |
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END USER SURVEYS |
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BUYER SURVEYS |
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DISTRIBUTION CHANNEL SURVEYS |
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INDUSTRY PERFORMANCE SURVEYS |
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These surveys provide the quantification of attitudes and perceptions of the
industry at the various commercial levels.
No attempt is made to interpret these findings and readers must reach their own
conclusions as to the effects of the survey results on the companies in the
industry.
Further information on products, suppliers, and End Users is of course
available, as are a variety of correlations and more detailed analyses which
are based on the manipulation of the base data.
SURVEY RECORDS – FIELD NAME + DESCRIPTION
The identifier within each "<_>"is the Field Name, E.g. <TITLE> = the record "Title".
Each record consists of the following significant fields:
SURVEY RECORDS – FIELD SIGNIFICANCE
Example:-
