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      MARKET SURVIVAL OPTION SCENARIOS FOR THE INDUSTRY

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~ .. MARKET SURVIVAL OPTION SCENARIOS

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~ ...... TERMS USED IN THIS REPORT

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~ ...... VALUE TERMS AND VOLUME TERMS

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~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... BASE MARKET VALUE FORECAST : Current to 2028

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028

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~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028

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~ ...... Variable Marketing Cost Objectives Forecast : Current to 2028

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~ ...... Selling Cost Objectives Forecast : Current to 2028

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~ ...... Advertising Cost Objectives Forecast : Current to 2028

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~ ...... Promotional & Pricing Cost Objectives Forecast : Current to 2028

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~ ...... Product Price Cutting Forecast : Current to 2028

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~ ...... Sales Personnel + Staff Improvement Forecast : Current to 2028

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~ ...... Profit Impact From Materials Cost Reduction Forecast : Current to 2028

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~ ...... Profit Impact From Payroll Cost Reduction Forecast : Current to 2028

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~ ...... Profit Impact From Process Cost Reduction Forecast : Current to 2028

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~ ...... Profit Impact From Distribution Cost Reduction Forecast : Current to 2028

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~ ...... Profit Impact From Customer Handling Cost Reduction Forecast : Current to 2028

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~ ...... Trading Credit Extension & Margin Reduction Scenarios Forecast : Current to 2028

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~ ...... MARKET DATA NOTES

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~ ...... MARKET SURVIVAL OPTION SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

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~ ...... TRADING AREA

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~ ...... BASIS OF MARKET COVERAGE

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~ .... Market forecast notes