PRODUCT LAUNCH FACTORS
Product Launch Factors Grid
|
|
||
|
|
|
|
|
The Product Launch Factors Grid shown below refers to the Product Launch Factors datafiles which are found as both Excel spreadsheets and Access database tables. Whereas the data provided in the
datafiles enable the reader to produce factor specific conclusions, as well
as both graphic representations and programmatically generated forecasting
models, the reader can further use this data to produce checklists and
programming matrices based on one’s own evaluation of the factors. To this
end the document matrix below, and/or the
(‘LAUNCHFACTOR.xls’ in the ‘../xls’ folder), can be used by the reader.
Alternatively, this grid (‘LAUNCHFACTOR.htm’ in the ‘../HTM’ folder) can be
opened in Word, completed, and then copied and pasted into an Excel
spreadsheet (preserving all the relevant cells) after completion. For further
information on the fields within the Grid and on the manipulation of the data
please refer to the
definition
file |
||
|
|
SECTORS |
|
01 |
02 |
03 |
04 |
05 |
06 |
07 |
08 |
09 |
10 |
11 |
12 |
13 |
14 |
15 |
|
|
1 |
|
|
||||||||||||||||
|
2 |
|
|
||||||||||||||||
|
3 |
|
|
||||||||||||||||
|
4 |
|
|
||||||||||||||||
|
5 |
|
|
||||||||||||||||
|
6 |
|
|
||||||||||||||||
|
7 |
|
|
||||||||||||||||
|
8 |
|
|
||||||||||||||||
|
9 |
|
|
||||||||||||||||
|
10 |
|
|
||||||||||||||||
|
11 |
|
|
||||||||||||||||
|
12 |
|
|
||||||||||||||||
|
13 |
|
|
||||||||||||||||
|
14 |
|
|
||||||||||||||||
|
15 |
|
|
||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
FACTORS |
TOTAL for FACTORS |
|||||||||||||||||
|
01 |
ADOPTION RATES[1] : PRODUCT REVISIONS |
|||||||||||||||||
|
02 |
ADOPTION RATES : NEW PRODUCTS |
|||||||||||||||||
|
03 |
CONVERSION RATIOS[2] : PRODUCT REVISIONS |
|||||||||||||||||
|
04 |
CONVERSION RATIOS : NEW PRODUCTS |
|||||||||||||||||
|
05 |
POTENTIAL FIRST YEAR GROWTH[3] : PRODUCT REVISIONS |
|||||||||||||||||
|
06 |
POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS |
|||||||||||||||||
|
|
TOTALS for FACTORS:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SECTOR TOTALS:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[1] Product Launch Adoption Rates were identified during the Surveys of End Users in the countries covered. Adoption rate is the term used to denote the likely level of end user adoption of new products and services. Thus when interviewed a percentage of End Users stated that they were "likely" or "very likely" to purchase (i.e. adopt) new product if introduced to the market. This percentage forms the Adoption Rate. [2] In addition to the Adoption Rates, it is also necessary to analyze the Conversion Ratio, i.e. the ratio at which potential new product adopters are converted into buyers. [3] In conjunction with the Product
Launch Adoption Rates one can use the Conversion Ratio to determine the actual
level of likely Product Launch sales.
where,
|