GEOGRAPHY
GEOGRAPHY
KEY TOWNS & CITIES IN THE DATABASE |
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GEOGRAPHIC DATA
THE MARKET
DISTRIBUTION OF THE MARKET BASE
The following section provides a guide to the distribution of the Market. The
data given represents a percentage of the total product value consumed in the
various cities and towns of the base country.
It should be remembered that these figures do not take central buying or
in-house sales and distribution into account, but provides data which is based
on the Surveys of End Users and where possible from data provided by the
Surveys of the Distributors.
The data given is of course primarily intended for use when planning sales and
distribution coverage and for other promotional activities and to allow clients
to formulate salesforce and distribution tactics whereby salesmen,
distributors, service and distribution depots, after-sales services, et cetera
can be most effectively sited to ensure optimum coverage of the customer base.
Readers should also consider the Distribution Channels and the Key Cities when
planning for sales and distribution coverage for the Product in the base country.
PRODUCT
DISTRIBUTION OF THE CUSTOMER BASE
The following section provides a guide to the distribution of the End Users. The
data given represents a percentage of the total product value consumed in the
various cities and towns of the country.
It should be remembered that these figures do not take central buying or
in-house sales and distribution into account, but provides data which is based
on the Surveys of End Users and where possible from data provided by the
Surveys of the Distributors.
The data given is of course primarily intended for use when planning sales and
distribution coverage and for other promotional activities and to allow clients
to formulate salesforce and distribution tactics whereby salesmen,
distributors, service and distribution depots, after-sales services, et cetera
can be most effectively sited to ensure optimum coverage of the customer base.
Readers should also consider the Distribution Channels and the Key Cities when
planning for sales and distribution coverage for the Product in the country.
DISTRIBUTION CHANNELS
The Surveys of Suppliers and the Distributors reveal the geographic distribution
channels for the Product.
In countries where the Distribution Channels are radically at variance with the
Distribution of the Customer Base, (see above), there are obviously logistic
problems in the supply and servicing of the customers and this may represent an
opportunity for companies entering that particular national market to provide a
more superior service and thereby gain market share.
It is thus possible to analyze the distribution of the Customer Base (being the
Market) and the distribution of the existing suppliers in order to evaluate
whether or not customers are receiving adequate service or product
distribution.
DISTRIBUTION OF EMPLOYMENT
The following map gives the percentages of total employees involved in
the Product in each of the cities or towns of the country. The data given covers
manufacturing, production, marketing and distribution channel employees.
KEY CITIES
Within the country there are certain Key Cities which are vital to the distribution and servicing of the Product. The following map gives these KEY CITIES and these are ranked according to their relative importance in the country. Any company wishing to enter the national markets should consider the establishment of sales and distribution in relation to these KEY CITIES as they reflect the potential market logistics for the Product.
THIS DATABASE COVERS THE MAJOR CITIES
GEOGRAPHIC DATA
MARKET ENVIRONMENT
MAJOR CITY
MAJOR CITY - CRITICAL FACTORS + PARAMETERS
Critical Factors
Definitions