STRATEGIC OPTIONS FINANCIAL SCENARIOS

STRATEGIC OPTIONS FINANCIAL SCENARIOS

Page:

      STRATEGIC OPTIONS FINANCIAL SCENARIOS FOR THE INDUSTRY

1

~ .... HISTORIC FINANCIAL DATA

2

~ .... Historic Balance Sheet

3

~ ~ ...... Historic Costs & Margins

4

~ ~ ........ Historic Financial Ratios & Margins

5

~ ~ .......... Historic Operational Ratios & Margins

6

~ .... Financial forecast notes

7

~ .... STRATEGIC OPTIONS FINANCIAL FORECASTS : Current to 2028

8

~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

9

~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

10

~ ........ Base Forecast : Median Market Scenario Financial Ratios

11

~ .......... Base Forecast : Median Market Scenario Operational Margins

12

~ .... Fixed Marketing Cost Objectives Balance Sheet Forecast

13

~ ...... Fixed Marketing Cost Objectives Operational Costs Forecast

14

~ ........ Fixed Marketing Cost Objectives Financial Ratios

15

~ .......... Fixed Marketing Cost Objectives Operational Margins

16

~ .... Variable Marketing Cost Objectives Balance Sheet Forecast

17

~ ...... Variable Marketing Cost Objectives Operational Costs Forecast

18

~ ........ Variable Marketing Cost Objectives Financial Ratios

19

~ .......... Variable Marketing Cost Objectives Operational Margins

20

~ .... General Marketing Process Cost Objectives Balance Sheet Forecast

21

~ ...... General Marketing Process Cost Objectives Operational Costs Forecast

22

~ ........ General Marketing Process Cost Objectives Financial Ratios

23

~ .......... General Marketing Process Cost Objectives Operational Margins

24

~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast

25

~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast

26

~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios

27

~ .......... Distribution & Product Delivery Cost Objectives Operational Margins

28

~ .... Administrative & General Expense Objectives Balance Sheet Forecast

29

~ ...... Administrative & General Expense Objectives Operational Costs Forecast

30

~ ........ Administrative & General Expense Objectives Financial Ratios

31

~ .......... Administrative & General Expense Objectives Operational Margins

32

~ .... Selling Cost Objectives Balance Sheet Forecast

33

~ ...... Selling Cost Objectives Operational Costs Forecast

34

~ ........ Selling Cost Objectives Financial Ratios

35

~ .......... Selling Cost Objectives Operational Margins

36

~ .... Advertising Cost Objectives Balance Sheet Forecast

37

~ ...... Advertising Cost Objectives Operational Costs Forecast

38

~ ........ Advertising Cost Objectives Financial Ratios

39

~ .......... Advertising Cost Objectives Operational Margins

40

~ .... Promotional & Pricing Cost Objectives Balance Sheet Forecast

41

~ ...... Promotional & Pricing Cost Objectives Operational Costs Forecast

42

~ ........ Promotional & Pricing Cost Objectives Financial Ratios

43

~ .......... Promotional & Pricing Cost Objectives Operational Margins

44

~ .... Research & Product Cost Objectives Balance Sheet Forecast

45

~ ...... Research & Product Cost Objectives Operational Costs Forecast

46

~ ........ Research & Product Cost Objectives Financial Ratios

47

~ .......... Research & Product Cost Objectives Operational Margins

48

~ .... Market Share Building Objectives Balance Sheet Forecast

49

~ ...... Market Share Building Objectives Operational Costs Forecast

50

~ ........ Market Share Building Objectives Financial Ratios

51

~ .......... Market Share Building Objectives Operational Margins

52

~ .... Market Share Holding Objectives Balance Sheet Forecast

53

~ ...... Market Share Holding Objectives Operational Costs Forecast

54

~ ........ Market Share Holding Objectives Financial Ratios

55

~ .......... Market Share Holding Objectives Operational Margins

56

~ .... Market Share Harvesting Objectives Balance Sheet Forecast

57

~ ...... Market Share Harvesting Objectives Operational Costs Forecast

58

~ ........ Market Share Harvesting Objectives Financial Ratios

59

~ .......... Market Share Harvesting Objectives Operational Margins

61

~ .... Financial data definitions

INDEX

 Financial Definitions

INDEX

Balance Sheet Administrative & General Expense, 28
Balance Sheet Advertising Cost Objectives, 36
Balance Sheet Base Forecast : Median Market Scenario, 8
Balance Sheet Distribution & Product Delivery Cost, 24
Balance Sheet Fixed Marketing Cost Objectives, 12
Balance Sheet General Marketing Process Cost Object, 20
Balance Sheet Historic, 2
Balance Sheet Market Share Building Objectives, 48
Balance Sheet Market Share Harvesting Objectives, 56
Balance Sheet Market Share Holding Objectives, 52
Balance Sheet Promotional & Pricing Cost Objectives, 40
Balance Sheet Research & Product Cost Objectives, 44
Balance Sheet Selling Cost Objectives, 32
Balance Sheet Variable Marketing Cost Objectives, 16

Costs & Margins Historic, 3

Financial data definitions, 61
Financial forecast notes, 6
Financial Ratios Administrative & General Expense, 30
Financial Ratios Advertising Cost Objectives, 38
Financial Ratios Base Forecast : Median Market, 10
Financial Ratios Distribution & Product Delivery Costs, 26
Financial Ratios Fixed Marketing Cost Objectives, 14
Financial Ratios General Marketing Process Cost, 22
Financial Ratios Market Share Building Objectives, 50
Financial Ratios Market Share Harvesting Objectives, 58
Financial Ratios Market Share Holding Objectives, 54
Financial Ratios Promotional & Pricing Cost Objectives, 42
Financial Ratios Research & Product Cost Objectives, 46
Financial Ratios Selling Cost Objectives, 34
Financial Ratios Variable Marketing Cost Objectives, 18
Financial Ratios & Margins Historic, 4

HISTORIC FINANCIAL DATA, 1

Operational Costs Administrative & General Expenses, 29
Operational Costs Advertising Cost Objectives, 37
Operational Costs Base Forecast : Median Market, 9
Operational Costs Distribution & Product Delivery, 25
Operational Costs Fixed Marketing Cost Objectives, 13
Operational Costs General Marketing Process Cost, 21
Operational Costs Market Share Building Objectives, 49
Operational Costs Market Share Harvesting Objectives, 57
Operational Costs Market Share Holding Objectives, 53
Operational Costs Promotional & Pricing Cost Objectives, 41
Operational Costs Research & Product Cost Objectives, 45
Operational Costs Selling Cost Objectives, 33
Operational Costs Variable Marketing Cost Objectives, 17
Operational Margins Administrative & General Expenses, 31
Operational Margins Advertising Cost Objectives, 39
Operational Margins Base Forecast : Median Market, 11
Operational Margins Distribution & Product Delivery, 27
Operational Margins Fixed Marketing Cost Objective, 15
Operational Margins General Marketing Process Cost, 23
Operational Margins Market Share Building Objective, 51
Operational Margins Market Share Harvesting Objectives, 59
Operational Margins Market Share Holding Objectives, 55
Operational Margins Promotional & Pricing Cost, 43
Operational Margins Research & Product Cost Objectives, 47
Operational Margins Selling Cost Objectives, 35
Operational Margins Variable Marketing Cost Objectives, 19
Operational Ratios & Margins Historic, 5

STRATEGIC OPTIONS FINANCIAL FORECASTS, 7