MARKETING EXPENDITURE SCENARIOS
MARKETING EXPENDITURE SCENARIOS
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MARKETING EXPENDITURE SCENARIOS FOR THE INDUSTRY |
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~ .... HISTORIC FINANCIAL DATA |
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~ .... Historic Balance Sheet |
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~ ~ ...... Historic Costs & Margins |
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~ ~ ........ Historic Financial Ratios & Margins |
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~ ~ .......... Historic Operational Ratios & Margins |
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~ .... Financial forecast notes |
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~ .... MARKETING EXPENDITURE SCENARIO FORECASTS : Current to 2028 |
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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast |
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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast |
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~ ........ Base Forecast : Median Market Scenario Financial Ratios |
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~ .......... Base Forecast : Median Market Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +2% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +2% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +2% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +2% Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +4% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +4% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +4% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +4% Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +6% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +6% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +6% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +6% Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +8% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +8% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +8% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +8% Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +10% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +10% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +10% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +10% Scenario Operational Margins |
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~ .... Marketing Expenditure : Increase +12% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Increase +12% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Increase +12% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Increase +12% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-2% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-2% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-2% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-2% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-4% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-4% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-4% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-4% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-6% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-6% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-6% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-6% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-8% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-8% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-8% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-8% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-10% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-10% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-10% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-10% Scenario Operational Margins |
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~ .... Marketing Expenditure : Decrease-12% Scenario Balance Sheet Forecast |
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~ ...... Marketing Expenditure : Decrease-12% Scenario Operational Costs Forecast |
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~ ........ Marketing Expenditure : Decrease-12% Scenario Financial Ratios |
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~ .......... Marketing Expenditure : Decrease-12% Scenario Operational Margins |
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~ .... Financial data definitions |
Financial DefinitionsINDEX
Balance Sheet Base Forecast : Median Market Scenario, 8
Balance Sheet Historic, 2
Balance Sheet + 10% Marketing Expenditure Increase, 28
Balance Sheet + 12% Marketing Expenditure Increase, 32
Balance Sheet + 2% Marketing Expenditure Increase, 12
Balance Sheet + 4% Marketing Expenditure Increase, 16
Balance Sheet + 6% Marketing Expenditure Increase, 20
Balance Sheet + 8% Marketing Expenditure Increase, 24
Balance Sheet - 10% Marketing Expenditure Decrease, 52
Balance Sheet - 12% Marketing Expenditure Decrease, 56
Balance Sheet - 2% Marketing Expenditure Decrease, 36
Balance Sheet - 4% Marketing Expenditure Decrease, 40
Balance Sheet - 6% Marketing Expenditure Decrease, 44
Balance Sheet - 8% Marketing Expenditure Decrease, 48
Costs & Margins Historic, 3
Financial data definitions, 61
Financial forecast notes, 6
Financial Ratios Base Forecast : Median Market Scenario, 10
Financial Ratios & Margins Historic, 4
Financial Ratios + 10% Marketing Expenditure Increase, 30
Financial Ratios + 12% Marketing Expenditure Increase, 34
Financial Ratios + 2% Marketing Expenditure Increase, 14
Financial Ratios + 4% Marketing Expenditure Increase, 18
Financial Ratios + 6% Marketing Expenditure Increase, 22
Financial Ratios + 8% Marketing Expenditure Increase, 26
Financial Ratios - 10% Marketing Expenditure Decrease, 54
Financial Ratios - 12% Marketing Expenditure Decrease, 58
Financial Ratios - 2% Marketing Expenditure Decrease, 38
Financial Ratios - 4% Marketing Expenditure Decrease, 42
Financial Ratios - 6% Marketing Expenditure Decrease, 46
Financial Ratios - 8% Marketing Expenditure Decrease, 50
HISTORIC MARKETING EXPENDITURE ISSUES, 1
MARKETING EXPENDITURE FORECASTS : Current to 2028, 7
Operational Costs Base Forecast : Median Market, 9
Operational Costs + 10% Marketing Expenditure Increase, 29
Operational Costs + 12% Marketing Expenditure Increase, 33
Operational Costs + 2% Marketing Expenditure Increase, 13
Operational Costs + 4% Marketing Expenditure Increase, 17
Operational Costs + 6% Marketing Expenditure Increase, 21
Operational Costs + 8% Marketing Expenditure Increase, 25
Operational Costs - 10% Marketing Expenditure Decrease, 53
Operational Costs - 12% Marketing Expenditure Decrease, 57
Operational Costs - 2% Marketing Expenditure Decrease, 37
Operational Costs - 4% Marketing Expenditure Decrease, 41
Operational Costs - 6% Marketing Expenditure Decrease, 45
Operational Costs - 8% Marketing Expenditure Decrease, 49
Operational Margins Base Forecast : Median Market, 11
Operational Margins + 10% Marketing Expenditure, 31
Operational Margins + 12% Marketing Expenditure, 35
Operational Margins + 2% Marketing Expenditure, 15
Operational Margins + 4% Marketing Expenditure, 19
Operational Margins + 6% Marketing Expenditure, 23
Operational Margins + 8% Marketing Expenditure, 27
Operational Margins - 10% Marketing Expenditure, 55
Operational Margins - 12% Marketing Expenditure, 59
Operational Margins - 2% Marketing Expenditure, 39
Operational Margins - 4% Marketing Expenditure, 43
Operational Margins - 6% Marketing Expenditure, 47
Operational Margins - 8% Marketing Expenditure, 51
Operational Ratios & Margins Historic, 5