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      PRODUCT + MARKET TARGETS FOR THE INDUSTRY

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~ .. PRODUCT + MARKET TARGETS

~ .... MARKET SEGMENTATION

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~ ...... Homogeneous preferences

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~ ............ MARKET ATTRIBUTES

~ ~ ...... Concentrated Markets

~ ~ ...... Un-concentrated Markets

~ ~ ...... Market Preference : Homogeneous

~ ~ ...... Market Preference : Diffused

~ ~ ...... Market Preference : Clustered

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... Diffused preferences

~ ...... Clustered preferences

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~ .... REQUIREMENTS FOR EFFECTIVE SEGMENTATION

~ ...... Measurability

~ ...... Accessibility

~ ...... Substantiality

~ .... BENEFITS OF SEGMENTATION

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~ ............ MARKET SEGMENTATION

~ ~ ...... Market Potential Measurability

~ ~ ...... Market Accessibility : Existing Products

~ ~ ...... Market Accessibility : New Products

~ ~ ...... Market Substantiality : Existing Products

~ ~ ...... Market Substantiality : New Products

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... MARKET BASES

~ ...... GEOGRAPHIC SEGMENTATION

~ ...... DEMOGRAPHIC SEGMENTATION

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~ ...... PSYCHOGRAPHIC SEGMENTATION

~ ...... i. LIFE-STYLE

~ ...... ii. PERSONALITY

~ ...... iii. BENEFITS SOUGHT

~ ...... iv. USER STATUS

~ ...... v. USAGE RATE

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~ ............ MARKET BASES

~ ~ ...... Geographic Segmentation

~ ~ ...... Demographic Segmentation

~ ~ ...... Psychographic Segmentation : Customer Factors

~ ~ ...... Psychographic Segmentation : Product Usage Factors

~ ~ ...... Psychographic Segmentation : Market Factors

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... vi. LOYALTY STATUS

~ ...... vii. STAGES OF READINESS

~ ...... viii. MARKETING FACTORS

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~ .... TARGET MARKETS

~ ...... UNDIFFERENTIATED MARKETING

~ ...... DIFFERENTIATED MARKETING

~ ...... a) Product modification costs

~ ...... b) Production costs

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~ ...... c) Administrative costs

~ ...... d) Inventory costs

~ ...... e) Promotion costs

~ ...... CONCENTRATED MARKETING

~ ...... SELECTING A MARKET TARGETING STRATEGY

~ ...... a) Company resources

~ ...... b) Product homogeneity

~ ...... c) Product stage in the life cycle

~ ...... d) Market homogeneity

~ ...... e) Competitive marketing strategies

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~ .... MARKET SEGMENT DECISIONS

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~ ............ MARKET SEGMENT AVAILABILITY

~ ~ ...... Customer-Prospect Mix Segment

~ ~ ...... Product-Service Mix Segment

~ ~ ...... Sub-market Segment: Present Sales Potential

~ ~ ...... Sub-market Segment: Future Sales Potential

~ ~ ...... Promotional-Distribution Mix Segment

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... PRODUCT + MARKET TARGETS FINANCIAL FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... MARKETING COSTS FORECAST

~ ...... SALES COSTS FORECAST

~ ...... DISTRIBUTION + HANDLING COSTS FORECAST

~ ...... ADVERTISING COSTS FORECAST

~ ...... AFTER-SALES COSTS FORECAST

~ ...... TOTAL MARKETING COSTS FORECAST

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~ .... MARKETING MARGINS + RATIOS FORECAST

~ ...... PROFIT RATIOS FORECAST

~ ...... MARKETING RATIOS FORECAST

~ ...... MARKETING OPERATIONAL RATIOS FORECAST

~ ...... MARKETING FACTORS FORECAST

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~ .... Marketing Expenditure Balance Sheet Forecast

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~ ...... Marketing Expenditure Operational Costs Forecast

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~ ........ Marketing Expenditure Financial Ratios

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~ .......... Marketing Expenditure Operational Margins

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~ .... Market Segmentation Balance Sheet Forecast

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~ ...... Market Segmentation Operational Costs Forecast

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~ ........ Market Segmentation Financial Ratios

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~ .......... Market Segmentation Operational Margins

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~ .... Export Sales Improvement Balance Sheet Forecast

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~ ...... Export Sales Improvement Operational Costs Forecast

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~ ........ Export Sales Improvement Financial Ratios

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~ .......... Export Sales Improvement Operational Margins

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~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast

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~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast

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~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios

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~ .......... Distribution & Product Delivery Cost Objectives Operational Margins

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~ .... Research & Product Cost Objectives Balance Sheet Forecast

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~ ...... Research & Product Cost Objectives Operational Costs Forecast

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~ ........ Research & Product Cost Objectives Financial Ratios

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~ .......... Research & Product Cost Objectives Operational Margins

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~ .... Target Markets Development Balance Sheet Forecast

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~ ...... Target Markets Development Operational Costs Forecast

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~ ........ Target Markets Development Financial Ratios

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~ .......... Target Markets Development Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Overseas Development Balance Sheet Forecast

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~ ...... Overseas Development Operational Costs Forecast

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~ ........ Overseas Development Financial Ratios

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~ .......... Overseas Development Operational Margins

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~ .... Financial data definitions