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      PRODUCT DEVELOPMENT FOR THE INDUSTRY

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~ .. PRODUCT DEVELOPMENT

~ .... PRODUCT EVOLUTION

~ ...... GOMPERTZ ANALYSIS

~ ...... 1. The Introductory Stage

~ ...... 2. The Dynamic Phase

~ ...... 3. The Maturity Stage

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~ .... PRODUCT LIFE CYCLE

~ ...... Stages in the product life cycle

~ ...... Product Life Cycles

~ ...... Rationale for the product life cycle

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~ ............ AVERAGE PRODUCT-LINE STAGE IN LIFE CYCLE

~ ~ ...... Introductory

~ ~ ...... Growth

~ ~ ...... Maturity

~ ~ ...... Decline

~ ~ ...... Obsolescence

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT INTRODUCTION

~ ...... Marketing strategies in the introduction stage

~ ...... i. A high-profile strategy

~ ...... ii. A selective penetration strategy

~ ...... iii. A preemptive penetration strategy

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~ .... PRODUCT GROWTH STAGES

~ ...... Marketing strategies in the growth stage

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~ ............ STRATEGY FOR PRODUCT INTRODUCTIONS

~ ~ ...... High Profile: Product Based

~ ~ ...... High Profile: Market Based

~ ~ ...... Selective: Product Based

~ ~ ...... Selective: Market Based

~ ~ ...... Pre-emptive

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ PRODUCT GROWTH STAGE STRATEGIES

~ ~ ...... Product Quality Improvements

~ ~ ...... New Market Segmentation

~ ~ ...... New Distribution

~ ~ ...... Improved Marketing

~ ~ ...... Price Adjustments

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT MATURITY

~ ...... Marketing strategies in the mature stage

~ ...... i. Market modification

~ ...... ii. Product modification

~ ...... a) Strategy of quality improvement

~ ...... b) Strategy of feature improvement

~ ...... c) Strategy of style improvement

~ ...... iii. Marketing-mix modification

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~ ...... The dominant versus the trailing firm

~ ...... i. Strategy of innovation

~ ...... ii. Strategy of segmentation & fortification

~ ...... iii. Confrontation strategy

~ ...... iv. Persecution strategy

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~ ............ PRODUCT MATURITY STAGE STRATEGIES

~ ~ ...... Product Modifications: Quality

~ ~ ...... Product Modifications: Features

~ ~ ...... Market Segmentation

~ ~ ...... Marketing-Mix Modifications

~ ~ ...... Market Extension

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ COMPETITIVE STRATEGIES

~ ~ ...... Product Innovation

~ ~ ...... Market Segmentation & Fortification

~ ~ ...... Confrontation

~ ~ ...... Domination

~ ~ ...... Competitive niche position

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT DECLINE

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~ ...... Marketing strategies in the decline stage

~ ...... i. Identifying the weak products

~ ...... ii. Determining marketing strategies

~ ...... iii. Drop decision

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~ ............ PRODUCT DECLINE STRATEGIES

~ ~ ...... Elimination of Products

~ ~ ...... Harvesting of Products

~ ~ ...... Product Reformulation

~ ~ ...... Market Repositioning

~ ~ ...... Customer Base Change

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... NEW PRODUCT CRITERIA

~ .... NEW PRODUCT PERCEPTIONS

~ ...... SHORTAGE OF IMPORTANT NEW-PRODUCT IDEAS

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~ ...... FRAGMENTED MARKETS

~ ...... GROWING SOCIAL AND GOVERNMENTAL CONSTRAINTS

~ ...... COSTLINESS OF NEW-PRODUCT DEVELOPMENT PROCESS

~ ...... HIGH RATE OF PRODUCT FAILURE

~ ...... SHORTER LIFE SPANS OF SUCCESSFUL PRODUCTS

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~ ............ NEW PRODUCT RATING

~ ~ ...... Market Fragmentation

~ ~ ...... New Product Stagnation

~ ~ ...... New Product Life Cycle Limits

~ ~ ...... New Product Failures

~ ~ ...... New Product Costs

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... NEW PRODUCT ORGANIZATION

~ ...... Product managers

~ ...... New Product managers

~ ...... New Product committees

~ ...... New Product departments

~ ...... New Product venture teams

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~ .... IDEAS GENERATION

~ ...... SOURCES OF NEW PRODUCT IDEAS

~ ...... i. Customers

~ ...... ii. Technocrats & Specialists

~ ...... iii. Competitors

~ ...... iv. Company salesmen and distributors

~ ...... v. Top Management

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~ ............ NEW PRODUCT ORGANIZATION

~ ~ ...... Board Responsibility

~ ~ ...... Senior Management Responsibility

~ ~ ...... Middle Management Responsibility

~ ~ ...... Junior Management Responsibility

~ ~ ...... Ad Hoc Responsibility

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ NEW PRODUCT GENERATION

~ ~ ...... Executive Responsibility

~ ~ ...... Senior Management Responsibility

~ ~ ...... Middle Management Responsibility

~ ~ ...... Junior Management Responsibility

~ ~ ...... Ad Hoc Responsibility

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... IDEAS DEVICES

~ ...... i. Attribute listing

~ ...... ii. Forced relationships

~ ...... iii. Morphological analysis

~ ...... iv. Brainstorming

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~ ...... v. Operational creativity

~ .... PRODUCT SCREENING

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~ ...... Product idea rating devices

~ ...... PRODUCT SCREENING CHECKLIST

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~ .... CONCEPT DECISIONS

~ ...... Concept development

~ ...... Product and brand positioning

~ ...... Concept testing

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~ .... BUSINESS ANALYSIS

~ ...... Estimating future sales

~ ...... i. ESTIMATING FIRST TIME SALES

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~ ............ NEW PRODUCT PROFITABILITY

~ ~ ...... High Immediate Profit

~ ~ ...... Sustained Profits

~ ~ ...... Average Long-Term Profits

~ ~ ...... Marginal Profitability

~ ~ ...... High Risk Profit Scenario

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... ii. ESTIMATING REPLACEMENT OR REPEAT SALES

~ ...... Estimating future costs and profits

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~ .... PRODUCT DEVELOPMENT FACTORS

~ ...... Prototype development and consumer testing

~ ...... Brand Naming

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~ ...... Packaging

~ ...... i. Performance

~ ...... ii. Consumer affluence

~ ...... iii. Integrated marketing concept

~ ...... iv. Innovational opportunity

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~ ............ PRODUCT DEVELOPMENT RATING

~ ~ ...... Prototype Efficiency

~ ~ ...... Process Development

~ ~ ...... Packaging & Distribution

~ ~ ...... Marketing-Mix

~ ~ ...... Customer Service

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... NEW PRODUCT TESTING

~ ...... Reasons for test marketing

~ ...... Procedures for test marketing

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~ ...... i. TEST CITIES

~ ...... ii. WHICH CITIES

~ ...... iii. HOW LONG SHOULD THE TEST RUN

~ ...... iv. INFORMATION COLLECTED DURING THE TEST

~ ...... ~ Product shipments data

~ ...... ~ Store audits

~ ...... ~ Consumer panels

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~ ...... ~ Buyer surveys

~ ...... v. ACTION AFTER THE TEST

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~ .... PRODUCT COMMERCIALIZATION

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~ ............ PRODUCT COMMERCIALIZATION

~ ~ ...... New Plant & Equipment Costs

~ ~ ...... Process Costs

~ ~ ...... Distribution Costs

~ ~ ...... Sales Costs

~ ~ ...... Marketing Costs

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT ADOPTION

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~ ...... Concepts in innovation diffusion

~ ...... Propositions about the consumer adoption process

~ ...... i. Stages in the adoption process

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~ ...... ii. Individual differences in innovativeness

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~ ...... iii. Role of personal influence

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~ ...... iv. Influence of product characteristics on the rate of adoption

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~ ............ NEW PRODUCT DIFFUSION

~ ~ ...... Early Adopters

~ ~ ...... Heavy Users

~ ~ ...... Substantial Target Markets

~ ~ ...... Deep Customer Bases

~ ~ ...... Market or Geographic Extensions

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... PRODUCT DEVELOPMENT FINANCIAL FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... New Product Development Balance Sheet Forecast

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~ ...... New Product Development Operational Costs Forecast

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~ ........ New Product Development Financial Ratios

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~ .......... New Product Development Operational Margins

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~ .... Market Segmentation Balance Sheet Forecast

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~ ...... Market Segmentation Operational Costs Forecast

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~ ........ Market Segmentation Financial Ratios

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~ .......... Market Segmentation Operational Margins

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~ .... Quality Improvement Balance Sheet Forecast

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~ ...... Quality Improvement Operational Costs Forecast

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~ ........ Quality Improvement Financial Ratios

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~ .......... Quality Improvement Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

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~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

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~ ........ Product Branding + Multi-branding Investment Financial Ratios

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~ .......... Product Branding + Multi-branding Investment Operational Margins

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~ .... New Product & New Technology Cost Scenarios Balance Sheet Forecast

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~ ...... New Product & New Technology Cost Scenarios Operational Costs Forecast

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~ ........ New Product & New Technology Cost Scenarios Financial Ratios

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~ .......... New Product & New Technology Cost Scenarios Operational Margins

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~ .... Financial data definitions