PRODUCT MARKETING FACTORS
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PRODUCT MARKETING FACTORS FOR THE INDUSTRY |
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~ .. PRODUCT MARKETING FACTORS |
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~ .... CRITICAL FACTORS + PARAMETERS |
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~ ...... CRITICAL FACTORS + PARAMETERS |
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~ ..... PRODUCT CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCT FACTORS |
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~ ...... MARKETING FACTORS |
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~ ..... PRODUCT CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCER / SUPPLIER FACTORS |
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~ ...... DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
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~ ..... PRODUCT CRITICAL FACTORS + PARAMETERS |
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~ ...... CUSTOMER FACTORS |
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~ ..... TRADE CELL CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCT FACTORS |
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~ ...... MARKETING FACTORS |
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~ ..... TRADE CELL CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCER / SUPPLIER FACTORS |
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~ ...... DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
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~ ..... TRADE CELL CRITICAL FACTORS + PARAMETERS |
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~ ...... CUSTOMER FACTORS |
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~ ..... OPERATIONS CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCT FACTORS |
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~ ...... MARKETING FACTORS |
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~ ..... OPERATIONS CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCER / SUPPLIER FACTORS |
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~ ...... DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
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~ ..... OPERATIONS CRITICAL FACTORS + PARAMETERS |
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~ ...... CUSTOMER FACTORS |
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~ ..... COMPETITOR CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCT FACTORS |
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~ ...... MARKETING FACTORS |
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~ ..... COMPETITOR CRITICAL FACTORS + PARAMETERS |
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~ ...... PRODUCER / SUPPLIER FACTORS |
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~ ...... DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
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~ ..... COMPETITOR CRITICAL FACTORS + PARAMETERS |
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~ ...... CUSTOMER FACTORS |
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~ .... MARKET & PRODUCT SEGMENTATION |
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~ ..... PRODUCT + MARKET SEGMENTATION |
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~ ...... PRODUCT SEGMENTATION |
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~ ...... MARKET SEGMENTATION |
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~ ..... TRADE CELL - PRODUCT + MARKET SEGMENTATION |
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~ ...... PRODUCT SEGMENTATION |
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~ ...... MARKET SEGMENTATION |
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~ ..... OPERATIONS - PRODUCT + MARKET SEGMENTATION |
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~ ...... PRODUCT SEGMENTATION |
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~ ...... MARKET SEGMENTATION |
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~ ..... COMPETITOR - PRODUCT + MARKET SEGMENTATION |
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~ ...... PRODUCT SEGMENTATION |
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~ ...... MARKET SEGMENTATION |
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~ .... PRODUCT LAUNCH FACTORS |
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~ ...... ADOPTION RATES |
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~ ...... CONVERSION RATIOS |
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~ ...... SALES GROWTH |
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~ ...... PRODUCT LAUNCH DATA |
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~ .... PRODUCT LAUNCH FACTORS - PRODUCTS |
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~ ...... ADOPTION RATES : PRODUCT REVISIONS |
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~ ...... ADOPTION RATES : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - PRODUCTS |
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~ ...... CONVERSION RATIOS : PRODUCT REVISIONS |
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~ ...... CONVERSION RATIOS : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - PRODUCTS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - TRADE CELL |
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~ ...... ADOPTION RATES : PRODUCT REVISIONS |
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~ ...... ADOPTION RATES : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - TRADE CELL |
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~ ...... CONVERSION RATIOS : PRODUCT REVISIONS |
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~ ...... CONVERSION RATIOS : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - TRADE CELL |
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~ ...... POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - OPERATIONS |
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~ ...... ADOPTION RATES : PRODUCT REVISIONS |
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~ ...... ADOPTION RATES : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - OPERATIONS |
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~ ...... CONVERSION RATIOS : PRODUCT REVISIONS |
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~ ...... CONVERSION RATIOS : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - OPERATIONS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - COMPETITOR |
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~ ...... ADOPTION RATES : PRODUCT REVISIONS |
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~ ...... ADOPTION RATES : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - COMPETITOR |
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~ ...... CONVERSION RATIOS : PRODUCT REVISIONS |
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~ ...... CONVERSION RATIOS : NEW PRODUCTS |
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~ .... PRODUCT LAUNCH FACTORS - COMPETITOR |
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~ ...... POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS |
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~ ...... POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS |
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~ .... MARKETING COSTS |
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~ .... HISTORIC MARKETING COSTS & MARGINS |
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~ ...... SALES COSTS |
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~ ...... DISTRIBUTION + HANDLING COSTS |
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~ ...... ADVERTISING COSTS |
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~ ...... AFTER-SALES COSTS |
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~ ...... TOTAL MARKETING COSTS |
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~ .... HISTORIC MARKETING COST RATIOS & MARGINS |
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~ ...... PROFIT RATIOS |
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~ ...... MARKETING RATIO |
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~ ...... MARKETING OPERATIONAL RATIOS |
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~ ...... MARKETING COSTS |
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~ .... MARKETING COSTS FORECAST |
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~ ...... SALES COSTS FORECAST |
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~ ...... DISTRIBUTION + HANDLING COSTS FORECAST |
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~ ...... ADVERTISING COSTS FORECAST |
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~ ...... AFTER-SALES COSTS FORECAST |
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~ ...... TOTAL MARKETING COSTS FORECAST |
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~ .... MARKETING MARGINS + RATIOS FORECAST |
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~ ...... PROFIT RATIOS FORECAST |
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~ ...... MARKETING RATIOS FORECAST |
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~ ...... MARKETING OPERATIONAL RATIOS FORECAST |
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~ ...... MARKETING FACTORS FORECAST |
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~ .... Financial forecast notes |
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~ .... HISTORIC FINANCIAL DATA |
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~ .... Historic Balance Sheet |
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~ ~ ...... Historic Costs & Margins |
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~ ~ ........ Historic Financial Ratios & Margins |
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~ ~ .......... Historic Operational Ratios & Margins |
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~ .... Financial forecast notes |
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~ .... PRODUCT MARKETING FINANCIAL FORECASTS |
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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast |
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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast |
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~ ........ Base Forecast : Median Market Scenario Financial Ratios |
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~ .......... Base Forecast : Median Market Scenario Operational Margins |
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~ .... Marketing Expenditure Balance Sheet Forecast |
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~ ...... Marketing Expenditure Operational Costs Forecast |
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~ ........ Marketing Expenditure Financial Ratios |
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~ .......... Marketing Expenditure Operational Margins |
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~ .... New Product Development Balance Sheet Forecast |
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~ ...... New Product Development Operational Costs Forecast |
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~ ........ New Product Development Financial Ratios |
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~ .......... New Product Development Operational Margins |
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~ .... Market Segmentation Balance Sheet Forecast |
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~ ...... Market Segmentation Operational Costs Forecast |
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~ ........ Market Segmentation Financial Ratios |
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~ .......... Market Segmentation Operational Margins |
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~ .... Distribution Channel Improvement Balance Sheet Forecast |
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~ ...... Distribution Channel Improvement Operational Costs Forecast |
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~ ........ Distribution Channel Improvement Financial Ratios |
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~ .......... Distribution Channel Improvement Operational Margins |
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~ .... Price Cutting Effect Balance Sheet Forecast |
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~ ...... Price Cutting Effect Operational Costs Forecast |
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~ ........ Price Cutting Effect Financial Ratios |
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~ .......... Price Cutting Effect Operational Margins |
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~ .... Price Increase Effect Balance Sheet Forecast |
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~ ...... Price Increase Effect Operational Costs Forecast |
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~ ........ Price Increase Effect Financial Ratios |
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~ .......... Price Increase Effect Operational Margins |
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~ .... Quality Improvement Balance Sheet Forecast |
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~ ...... Quality Improvement Operational Costs Forecast |
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~ ........ Quality Improvement Financial Ratios |
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~ .......... Quality Improvement Operational Margins |
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~ .... Target Markets Development Balance Sheet Forecast |
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~ ...... Target Markets Development Operational Costs Forecast |
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~ ........ Target Markets Development Financial Ratios |
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~ .......... Target Markets Development Operational Margins |
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~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast |
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~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast |
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~ ........ Product Branding + Multi-branding Investment Financial Ratios |
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~ .......... Product Branding + Multi-branding Investment Operational Margins |
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~ .... New Product & New Technology Cost Scenarios Balance Sheet Forecast |
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~ ...... New Product & New Technology Cost Scenarios Operational Costs Forecast |
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~ ........ New Product & New Technology Cost Scenarios Financial Ratios |
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~ .......... New Product & New Technology Cost Scenarios Operational Margins |
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~ .... Product Quality Improvement Balance Sheet Forecast |
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~ ...... Product Quality Improvement Operational Costs Forecast |
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~ ........ Product Quality Improvement Financial Ratios |
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~ .......... Product Quality Improvement Operational Margins |
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~ .... Customer Handling Improvements Balance Sheet Forecast |
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~ ...... Customer Handling Improvements Operational Costs Forecast |
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~ ........ Customer Handling Improvements Financial Ratios |
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~ .......... Customer Handling Improvements Operational Margins |
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~ .... Financial data definitions |
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ACQUISITION COSTS - PURCHASE PRICE - PRODUCT COSTS, 6, 9, 12, 15
ADOPTION RATES, 22
ADOPTION RATES : NEW PRODUCTS, 23, 26, 29, 32
ADOPTION RATES : PRODUCT REVISIONS, 23, 26, 29, 32
ADVERTISING COSTS, 36
ADVERTISING COSTS FORECAST, 38
ADVERTISING POSTURE & ADVERTISING COSTS, 4, 7, 10, 13
AFTER-SALES COSTS, 36
AFTER-SALES COSTS FORECAST, 38
AFTER-SALES SERVICING / REQUIREMENTS / COSTS, 4, 7, 10, 13
ALTERNATIVE SUPPLIERS / PRODUCER BASE, 5, 8, 11, 14
AREA/S SERVICED AND GEOGRAPHIC COVERAGE, 5, 8, 11, 14
Balance Sheet Base Forecast : Median Market Scenario, 48
Balance Sheet Customer Handling Improvements, 96
Balance Sheet Distribution Channel Improvement, 64
Balance Sheet Historic, 42
Balance Sheet Market Segmentation, 60
Balance Sheet Marketing Expenditure, 52
Balance Sheet New Product Development, 56
Balance Sheet New Product & New Technology Cost, 88
Balance Sheet Price Cutting Effect, 68
Balance Sheet Price Increase Effect, 72
Balance Sheet Product Branding + Multi-branding, 84
Balance Sheet Product Quality Improvement, 92
Balance Sheet Quality Improvement, 76
Balance Sheet Target Markets Development, 80
BRANDING, 18, 19, 20, 21
CAPITAL REQUIREMENT OF DISTRIBUTION CHANNEL, 5, 8, 11, 14
CAPTIVE CUSTOMER BASE / CUSTOMERS HANDLED, 5, 8, 11, 14
CASH-FLOW REQUIREMENT OF DISTRIBUTION CHANNEL, 5, 8, 11, 14
COMMITMENT TO OTHER PRODUCERS & SUPPLIERS, 5, 8, 11, 14
COMMITMENT/CAPACITY OF OTHER SUPPLIERS, 5, 8, 11, 14
COMPETITION / COMPETITOR AGGRESSIVENESS & POSTURE, 4, 7, 10, 13
CONDITIONS OF SALE / TERMS OF TRADING, 5, 8, 11, 14
CONVENIENCE FACTORS, 18, 19, 20, 21
CONVERSION RATIOS, 22
CONVERSION RATIOS : NEW PRODUCTS, 24, 27, 30, 33
CONVERSION RATIOS : PRODUCT REVISIONS, 24, 27, 30, 33
Costs & Margins Historic, 43
CRITICAL FACTORS + PARAMETERS, 1, 3
CUSTOMER AWARENESS, 6, 9, 12, 15
CUSTOMER FACTORS, 18, 19, 20, 21
DEPENDENCE ON SUB-CONTRACTORS / INPUT MATERIALS, 5, 8, 11, 14
DISTRIBUTION FACILITIES & MANPOWER AVAILABILITY, 5, 8, 11, 14
DISTRIBUTION FACTORS, 18, 19, 20, 21
DISTRIBUTION + HANDLING COSTS, 36
DISTRIBUTION + HANDLING COSTS FORECAST, 38
ECONOMIES OF SCALE / OWN BUYING INFLUENCE, 5, 8, 11, 14
Financial data definitions, 101
Financial forecast notes, 40, 46
Financial Ratios Base Forecast : Median Market, 50
Financial Ratios Customer Handling Improvements, 98
Financial Ratios Distribution Channel Improvement, 66
Financial Ratios Market Segmentation, 62
Financial Ratios Marketing Expenditure, 54
Financial Ratios New Product Development, 58
Financial Ratios New Product & New Technology Cost, 90
Financial Ratios Price Cutting Effect, 70
Financial Ratios Price Increase Effect, 74
Financial Ratios Product Branding + Multi-branding, 86
Financial Ratios Product Quality Improvement, 94
Financial Ratios Quality Improvement, 78
Financial Ratios Target Markets Development, 82
Financial Ratios & Margins Historic, 44
GREATER AVAILABILITY, 18, 19, 20, 21
HIGHER QUALITY, 18, 19, 20, 21
HISTORIC FINANCIAL DATA, 41
HISTORIC MARKETING COST RATIOS & MARGINS, 37
HISTORIC MARKETING COSTS & MARGINS, 36
LONGEVITY / PRODUCT LIFE, 4, 7, 10, 13
LOWER QUALITY, 18, 19, 20, 21
MARGINS / ADDED VALUE, 5, 8, 11, 14
MARKET SHARE / RELATIVE MARKET SHARES, 4, 7, 10, 13
MARKET STRETCHING, 18, 19, 20, 21
MARKET & PRODUCT SEGMENTATION, 16
MARKETING COSTS, 35, 37
MARKETING COSTS FORECAST, 38
MARKETING FACTORS FORECAST, 39
MARKETING MARGINS + RATIOS FORECAST, 39
MARKETING OPERATIONAL RATIOS, 37
MARKETING OPERATIONAL RATIOS FORECAST, 39
MARKETING RATIO, 37
MARKETING RATIOS FORECAST, 39
MULTI-BRANDING, 18, 19, 20, 21
OPERATING CRITERIA / PRODUCT OPERATION OR USAGE, 4, 7, 10, 13
Operational Costs Base Forecast : Median Market, 49
Operational Costs Customer Handling Improvements, 97
Operational Costs Distribution Channel Improvement, 65
Operational Costs Market Segmentation, 61
Operational Costs Marketing Expenditure, 53
Operational Costs New Product Development, 57
Operational Costs New Product & New Technology Cost, 89
Operational Costs Price Cutting Effect, 69
Operational Costs Price Increase Effect, 73
Operational Costs Product Branding + Multi-branding, 85
Operational Costs Product Quality Improvement, 93
Operational Costs Quality Improvement, 77
Operational Costs Target Markets Development, 81
Operational Margins Base Forecast : Median Market, 51
Operational Margins Customer Handling Improvements, 99
Operational Margins Distribution Channel Improvements, 67
Operational Margins Market Segmentation, 63
Operational Margins Marketing Expenditure, 55
Operational Margins New Product Development, 59
Operational Margins New Product & New Technology Costs, 91
Operational Margins Price Cutting Effect, 71
Operational Margins Price Increase Effect, 75
Operational Margins Product Branding + Multi-branding, 87
Operational Margins Product Quality Improvement, 95
Operational Margins Quality Improvement, 79
Operational Margins Target Markets Development, 83
Operational Ratios & Margins Historic, 45
OTHER PROCESS / PRODUCTION CAPACITY, 5, 8, 11, 14
PERFORMANCE VARIANCES, 18, 19, 20, 21
PERFORMANCE / PRODUCT EFFICIENCY + INTEGRITY, 4, 7, 10, 13
POTENTIAL FIRST YEAR GROWTH : NEW PRODUCTS, 25, 28, 31, 34
POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS, 25, 28, 31, 34
PRICE & PRICING ADVANTAGES AMONGST SUPPLIERS, 5, 8, 11, 14
PRICES AT END USER / RETAIL SALE PRICE, 4, 7, 10, 13
PRICES AT PRODUCERS SALE PRICE, 4, 7, 10, 13
PRICING - HIGHER PRICE, 18, 19, 20, 21
PRICING - LOWER PRICE, 18, 19, 20, 21
PROCESS / PRODUCTION FACILITIES & CAPACITY, 5, 8, 11, 14
PRODUCT CRITERIA / PRODUCT PARAMETERS, 4, 7, 10, 13
PRODUCT DESIGN / DESIGNER FACTORS / PRODUCT SPECIFICATIONS, 4, 7, 10, 13
PRODUCT FRAGMENTATION, 18, 19, 20, 21
PRODUCT LAUNCH DATA, 22
PRODUCT LAUNCH FACTORS, 22
PRODUCT LAUNCH FACTORS - COMPETITOR, 32, 33, 34
PRODUCT LAUNCH FACTORS - OPERATIONS, 29, 30, 31
PRODUCT LAUNCH FACTORS - PRODUCTS, 23, 24, 25
PRODUCT LAUNCH FACTORS - TRADE CELL, 26, 27, 28
PRODUCT LIFE CYCLE / PRODUCT OBSOLESCENCE, 4, 7, 10, 13
PRODUCT MARKETING FACTORS, 1
PRODUCT MARKETING FINANCIAL SCENARIOS FORECASTS, 47
PRODUCT PURCHASE BACKGROUND / PAST PURCHASES, 6, 9, 12, 15
PRODUCT QUALITY / QUALITY APPROVALS, 4, 7, 10, 13
PRODUCTION CAPACITY / FLEXIBILITY OF PLANT, 5, 8, 11, 14
PROFIT RATIOS, 37
PROFIT RATIOS FORECAST, 39
PROPENSITY TO CONSUME / DEMAND FACTORS, 6, 9, 12, 15
PSYCHOGRAPHICS, 18, 19, 20, 21
PURCHASING CRITERIA - ECONOMICAL FACTORS, 6, 9, 12, 15
PURCHASING CRITERIA - MOTIVATIONAL FACTORS, 6, 9, 12, 15
R & D COSTS / DEVELOPMENT COSTS / CUSTOMIZATION, 4, 7, 10, 13
REDUCED AVAILABILITY, 18, 19, 20, 21
RELIABILITY / PRODUCT FAILURE / PRODUCT DEFECTS, 4, 7, 10, 13
SALES COSTS, 36
SALES COSTS FORECAST, 38
SALES GROWTH, 22
SALES PROMOTION & SALES COSTS, 4, 7, 10, 13
SALES PROMOTION / ADVERTISING / SALESFORCE, 5, 8, 11, 14
SALES VOLUMES / TURNOVER REQUIRED, 5, 8, 11, 14
SEASONALITY / CYCLICAL DEMAND / DEMAND FLUCTUATION, 4, 7, 10, 13
SENSITIVITY TO ECONOMIC CONDITIONS & RECESSIONS, 4, 7, 10, 13
SERVICE FACTORS VARIANCES, 18, 19, 20, 21
STOCK AVAILABILITY / LEAD-TIMES / DELIVERY, 4, 7, 10, 13
SYNERGY WITH EXISTING PRODUCTS & CUSTOMER BASE, 5, 8, 11, 14
TECHNICAL ASPECTS / TECHNICAL DEVELOPMENT/SUCCESS, 4, 7, 10, 13
TECHNICAL CAPABILITIES / NEW PRODUCT DEVELOPMENTS, 5, 8, 11, 14
TECHNICAL/MARKETING CAPABILITIES & CAPACITY, 5, 8, 11, 14
TECHNOLOGICAL APTITUDE / TECHNOLOGICAL INNOVATIONS, 5, 8, 11, 14
TECHNOLOGICAL & TECHNICAL FACTORS, 18, 19, 20, 21
TECHNOLOGY / TECHNOLOGY FACTORS & DEVELOPMENT, 4, 7, 10, 13
TOTAL MARKETING COSTS, 36
TOTAL MARKETING COSTS FORECAST, 38
WAREHOUSING / HANDLING / DISTRIBUTION COSTS, 4, 7, 10, 13
WARRANTY VARIANCES, 18, 19, 20, 21