CRITICAL FACTORS + PARAMETERS
Critical Factors & Parameters Grid
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The Critical Factors & Parameters Grid shown below refers to the Critical Factors & Parameters datafiles which are found as both Excel spreadsheets and Access database tables. Whereas the data provided in the
datafiles enable the reader to produce factor specific conclusions, as well
as both graphic representations and programmatically generated forecasting
models, the reader can further use this data to produce checklists and
programming matrices based on one’s own evaluation of the factors. To this
end the document matrix below, and/or the (‘PARAMETERS.xls’ in the ‘../xls’ folder), can be used
by the reader. Alternatively, this grid (‘PARAMETERS.htm’ in the ‘../HTM’
folder) can be opened in Word, completed, and then copied and pasted into an
Excel spreadsheet (preserving all the relevant cells) after completion. For
further information on the fields within the Grid and on the manipulation of
the data please refer to the
definition file
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SECTORS |
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PARAMETER |
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TOTALS PARAMETER |
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CF1 |
CRITICALS |
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01 |
PRODUCT FACTORS |
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02 |
QUALITY / QUALITY APPROVALS |
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03 |
DESIGN / DESIGNER FACTORS / DESIGN SPECIFICATIONS |
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04 |
PHYSICAL CRITERIA / PHYSICAL PARAMETERS |
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05 |
R & D COSTS / DEVELOPMENT COSTS / CUSTOMIZATION |
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06 |
TECHNOLOGY / TECHNOLOGY FACTORS & DEVELOPMENT |
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07 |
PRODUCT LIFE / LONGEVITY |
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08 |
PERFORMANCE / PRODUCT EFFICIENCY / PRODUCT INTEGRITY |
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09 |
RELIABILITY / PRODUCT FAILURE / PRODUCT DEFECTS |
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10 |
OPERATING CRITERIA / PRODUCT OPERATION OR USAGE |
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11 |
PROBABILITY OF TECHNICAL DEVELOPMENT / TECHNICAL |
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12 |
PRODUCT LIFE CYCLE / PRODUCT OBSOLESCENCE |
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13 |
MARKETING FACTORS |
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14 |
DISTRIBUTION / WAREHOUSING / HANDLING COSTS |
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15 |
PRICES AT MANUFACTURERS / PRODUCERS SALE PRICE |
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16 |
PRICES AT OEM / END USER / RETAIL SALE PRICE |
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17 |
STOCK AVAILABILITY / LEAD TIMES / DELIVERY |
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18 |
SALES PROMOTION & SALES COSTS |
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19 |
ADVERTISING POSTURE & ADVERTISING COSTS |
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20 |
COMPETITION / COMPETITORS' AGGRESSIVENESS & POSTURE |
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21 |
MARKET SHARE / RELATIVE MARKET SHARES |
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22 |
SEASONALITY / CYCLICAL DEMAND / DEMAND FLUCTUATIONS |
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23 |
SENSITIVITY TO ECONOMIC CLIMATE & CONDITIONS |
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24 |
AFTER-SALES FACTORS |
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25 |
SUPPLIER FACTORS |
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26 |
MANUFACTURING / PRODUCTION FACILITIES & CAPACITY |
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27 |
PRODUCTION CAPACITY / FLEXIBILITY OF PLANT |
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28 |
DEPENDENCE ON SUB-CONTRACTORS / IN-HOUSE SUPPLIES |
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29 |
TECHNICAL CAPABILITIES / NEW PRODUCT DEVELOPMENTS |
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30 |
TECHNOLOGICAL APTITUDE / TECHNOLOGICAL INNOVATIONS |
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31 |
OTHER MANUFACTURING / PRODUCTION CAPACITY |
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32 |
OWN BUYING INFLUENCE / ECONOMIES OF SCALE |
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33 |
ALTERNATIVE SUPPLIERS / MANUFACTURING BASE |
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34 |
COMMITMENT/CAPACITY OF OTHER SUPPLIERS |
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35 |
PRICE ADVANTAGES & PRICING AMONGST OTHER SUPPLIERS |
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36 |
CONDITIONS OF SALE / TERMS OF TRADING |
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37 |
DISTRIBUTION FACTORS |
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38 |
TECHNICAL / MARKETING CAPABILITIES & CAPACITY |
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39 |
DISTRIBUTION FACILITIES & MANPOWER AVAILABILITY |
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40 |
COMMITMENT TO OTHER SUPPLIERS |
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41 |
SALES VOLUMES / TURNOVER REQUIRED |
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42 |
MARGINS / ADDED VALUE |
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43 |
CAPTIVE CUSTOMER BASE / CUSTOMERS HANDLED |
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44 |
AREA/S SERVICED AND GEOGRAPHIC COVERAGE |
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45 |
SALES PROMOTION / ADVERTISING / SALESFORCE |
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46 |
EFFECTS ON EXISTING PRODUCTS & CUSTOMER BASE |
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47 |
CASH-FLOW REQUIREMENTS OF DISTRIBUTION CHANNEL |
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48 |
CAPITAL REQUIREMENTS OF DISTRIBUTION CHANNEL |
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49 |
CUSTOMER FACTORS |
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50 |
PROPENSITY TO CONSUME / DEMAND FACTORS |
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51 |
PRODUCT PURCHASE BACKGROUND / PAST PRODUCT PURCHASE |
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52 |
PURCHASING CRITERIA - COMMERCIAL |
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53 |
PURCHASING CRITERIA - MOTIVATIONAL |
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54 |
PURCHASE PRICE / ACQUISITION COSTS / PRODUCT COSTS |
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55 |
DMU SUSCEPTIBILITY / CUSTOMER AWARENESS |
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CF2 |
CRITICALS |
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01 |
PRODUCT FACTORS |
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02 |
MARKETING FACTORS |
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03 |
SUPPLIER FACTORS |
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04 |
DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
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05 |
CUSTOMER FACTORS |
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PARAMETER TOTALS: |
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SECTOR TOTALS: |
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