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      OVERSEAS DEVELOPMENT FOR THE INDUSTRY

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~ .... OVERSEAS DEVELOPMENT

~ .... OVERSEAS ENVIRONMENTS

~ ...... ECONOMIC ENVIRONMENT

~ ...... i. Economies classified according to industrial structure

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~ ............ EXPORT PRODUCT TARGETING

~ ~ ...... Subsistence Countries

~ ~ ...... Raw-Material Exporting Countries

~ ~ ...... Industrializing Countries

~ ~ ...... Industrial Countries

~ ~ ...... High Technology Countries

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ EXPORT TARGETING

~ ~ ...... Subsistence Economy

~ ~ ...... Raw-Material Exporting Economy

~ ~ ...... Industrializing Economy

~ ~ ...... Industrial Economy

~ ~ ...... High Technology Economy

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... ii. Economies classified according to National Incomes

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~ ...... POLITICAL-LEGAL ENVIRONMENT

~ ...... CULTURAL ENVIRONMENT

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~ .... OVERSEAS DECISIONS

~ ...... EXPORT IMPROVEMENT EFFECT FORECASTS

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~ .... Export Sales Improvement Balance Sheet Forecast

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~ ...... Export Sales Improvement Operational Costs Forecast

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~ ........ Export Sales Improvement Financial Ratios

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~ .......... Export Sales Improvement Operational Margins

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~ .... MARKET SELECTION DECISIONS

~ ...... Estimate of current market potential

~ ...... Forecast of future market potential

~ ...... Forecast of market share

~ ...... Forecast of costs and profits

~ ...... Estimate of rate of return on investment

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~ .... ENTRY DECISIONS

~ ...... EXPORT

~ ...... Indirect export

~ ...... Direct export

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~ ...... JOINT VENTURING

~ ...... Licensing

~ ...... Contract production

~ ...... Management contracting

~ ...... Joint-ownership ventures

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~ ............ OVERSEAS DEVELOPMENT STRATEGY

~ ~ ...... Export : Indirect

~ ~ ...... Export : Direct

~ ~ ...... Joint Ventures : Investment Based

~ ~ ...... Joint Ventures : Local Investment Based

~ ~ ...... Direct Investment

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ MARKET DEVELOPMENT STRATEGY

~ ~ ...... Import : Indirect

~ ~ ...... Import : Direct

~ ~ ...... Joint Ventures : Investment Based

~ ~ ...... Joint Ventures : Local Investment Based

~ ~ ...... Direct Investment

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... DIRECT INVESTMENT

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~ ...... MULTINATIONAL MARKETING

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~ .... MARKETING-MIX DECISIONS

~ ...... PRODUCT AND PROMOTION

~ ...... Straight extensions

~ ...... Communication adaptation

~ ...... Product adaptation

~ ...... Dual adaptation

~ ...... Product invention

~ ...... PRICING

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~ ............ OVERSEAS MARKETING-MIX

~ ~ ...... Straight Extensions

~ ~ ...... Communication Adaptation

~ ~ ...... Product Adaptation

~ ~ ...... Dual Adaptation

~ ~ ...... Product Innovation

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... DISTRIBUTION CHANNELS

~ ...... DISTRIBUTION CHANNEL INVESTMENT EFFECT FORECASTS

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~ .... Distribution Channel Improvement Balance Sheet Forecast

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~ ...... Distribution Channel Improvement Operational Costs Forecast

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~ ........ Distribution Channel Improvement Financial Ratios

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~ .......... Distribution Channel Improvement Operational Margins

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~ .... ORGANIZATION DECISIONS

~ ...... EXPORT DEPARTMENT

~ ...... INTERNATIONAL DIVISION

~ ...... MULTINATIONAL ORGANIZATION

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~ ............ OVERSEAS ORGANIZATION

~ ~ ...... Export Department : Head Office Based

~ ~ ...... Export Department : Regionally Based

~ ~ ...... International Division : Regionally Based

~ ~ ...... International Division : Locally Based

~ ~ ...... Multinational Organization

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ MARKET ORGANIZATION

~ ~ ...... Export Department : Head Office Based

~ ~ ...... Export Department : Regionally Based

~ ~ ...... International Division : Regionally Based

~ ~ ...... International Division : Locally Based

~ ~ ...... Multinational Organization

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... OVERSEAS DEVELOPMENT FINANCIAL SCENARIO FORECASTS : Current to 2028

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~ .... Target Markets Development Balance Sheet Forecast

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~ ...... Target Markets Development Operational Costs Forecast

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~ ........ Target Markets Development Financial Ratios

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~ .......... Target Markets Development Operational Margins

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~ .... Overseas Development Balance Sheet Forecast

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~ ...... Overseas Development Operational Costs Forecast

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~ ........ Overseas Development Financial Ratios

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~ .......... Overseas Development Operational Margins

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~ .... Financial data definitions