2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2018

... 2021

PROFIT RATIOS FORECAST:

Return on Assets

Return on Shareholders' Funds

Pre-tax Profit Margins

Operating Profit Margin

Trading Profit Margin

Return on Investment

Profit per Employee

MARKETING OPERATIONAL RATIOS FORECAST:

Sales as a Ratio of Fixed Assets

Stock Turnover (Sales as a Ratio of Stocks)

Credit Period - Days

Sales per Employee

Remunerations / Sales

Distribution Costs as a % of Sales

Warehousing Costs as a % of Sales

Physical Costs as a % of Sales

Fixed as a Ratio of Variable Distribution Costs

Fixed as a Ratio of Variable Warehousing Costs

Fixed as a Ratio of Variable Physical Costs

Fixed as a Ratio of Variable Distribution & Handling Costs

Product Returns & Rejections Costs as a % of Sales

Product Installation & Associated Costs as a % of Sales

Product Breakdown & Associated Costs as a % of Sales

Product Systems & Associated Costs as a % of Sales

Product Service & Associated Costs as a % of Sales

Customer Complaint & Associated Costs as a % of Sales

Total Customer Compensation Costs as a % of Sales

Total Variable Marketing Costs as a % of Sales

Total Fixed Marketing Costs as a % of Sales

Fixed Marketing Costs Ratio of Variable Marketing Costs

Variable Sales Personnel Costs as a Ratio of Marketing Costs

Variable Distribution/Handling Costs Ratio of Marketing Costs

Variable Advertising Costs as a Ratio of Marketing Costs

Variable After-Sales Costs as a Ratio of Marketing Costs

Sales Personnel Variable Costs as a Ratio of Sales

Sales Personnel Variable Costs as a Ratio of Debtors

Sales Personnel Variable Costs Ratio of Un-Recoverable Debts

MARKETING FACTORS FORECAST:

Marketing Costs as a % of Sales

Total Sales Costs as a % of Sales

Total Distribution & Handling Costs as a % of Sales

Total Advertising Costs as a % of Sales

Total After-Sales Costs as a % of Sales

Exports as a % of Sales