2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2018

... 2021

SALES COSTS FORECAST:

SALES PERSONNEL VARIABLE & COMMISSION COSTS

SALES EXPENSES AND COSTS

SALES MATERIALS COSTS

TOTAL SALES COSTS

DISTRIBUTION + HANDLING COSTS FORECAST:

DISTRIBUTION FIXED COSTS

DISTRIBUTION VARIABLE COSTS

WAREHOUSING FIXED COSTS

WAREHOUSING VARIABLE COSTS

PHYSICAL HANDLING FIXED COSTS

PHYSICAL HANDLING VARIABLE COSTS

PHYSICAL PROCESS FIXED COSTS

PHYSICAL PROCESS VARIABLE COSTS

TOTAL DISTRIBUTION & HANDLING COSTS

ADVERTISING COSTS FORECAST:

MAILING & CORRESPONDENCE COSTS

MEDIA ADVERTISING COSTS

ADVERTISING MATERIALS & PRINT COSTS

POS & DISPLAY COSTS

EXHIBITION & EVENTS COSTS

TOTAL ADVERTISING COSTS

AFTER-SALES COSTS FORECAST:

PRODUCT RETURNS & REJECTION COSTS

PRODUCT INSTALLATION & RE-INSTALLATION

PRODUCT BREAKDOWN & POST INSTALLATION

PRODUCT SYSTEMS & CONFIGURATION COSTS

PRODUCT SERVICE & MAINTENANCE COSTS

CUSTOMER PROBLEM SOLVING & COMPLAINTS

TOTAL AFTER-SALES COSTS

TOTAL MARKETING COSTS FORECAST:

TOTAL MARKETING COSTS